General Register House in Edinburgh offers a prime location for experiential marketing and brand activations. Its position in the heart of Edinburgh's World Heritage Site makes it ideal for engaging with a diverse mix of locals and tourists.
Key features:
Located in Edinburgh's World Heritage Site
Close to major tourist attractions and shopping areas
385,000 weekly visitors to the area
One space available for brand promotions
Surrounded by high-end retail and cultural landmarks
Transport links:
Train: Edinburgh Waverley station across the street
Bus: Numerous routes serve Princes Street
Tram: St Andrew Square stop nearby
Nearby areas of interest:
Edinburgh Castle: Iconic hilltop fortress
Princes Street Gardens: Popular public park
Royal Mile: Historic street linking castle and palace
National Gallery of Scotland: Major art museum
Scott Monument: Victorian Gothic monument
General Register House's position at the heart of Edinburgh's historic and retail centre creates excellent opportunities for engaging brand experiences. The mix of tourists, shoppers, and local professionals offers a varied audience for impactful marketing campaigns in Scotland's capital city.... Read more
Edinburgh & Borders, Scotland
Demographics
Avg. dwell time/visit
100 mins
% ABC1
61%
Avg. spend/visit
£236
Women
50%
Men
50%
Weekly footfall
384,615
Age
(Z) 16-24 yrs - 22%
(Y) 25-39 yrs - 35%
(X) 40-58 yrs - 28%
(BB) 59-68 yrs - 15%
This data was provided by the location provider. Data is common to all spaces within the location.