What is the demographic breakdown of visitors to Deakin University (Burwood Campus)?

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Deakin University (Burwood Campus) attracts a steady stream of high-intent visitors each week, with 75000 people passing through. The average spend per visit is £13.00, and dwell time averages 60 minutes. 58% of visitors are from the ABC1 socioeconomic group, which includes professionals, managers, and high-income earners. The gender split is 57% women and 43% men. In terms of age, 30% are 25–39, 12% are 40–58, 55% are 16–24, 3% are 59–68. With its strong footfall, affluent audience, and broad age distribution, Deakin University (Burwood Campus) offers brands a commercially valuable environment to engage target customers.