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Shopping Centres
Confluence
New
Main information
Description
Lyon's Innovative Hub for Dynamic Brand Experiences
Confluence, situated in the heart of Lyon, offers an unparalleled platform for brand activations and experiential marketing. This architecturally stunning shopping centre provides an ideal setting for creating memorable brand experiences among a diverse audience in one of France's most vibrant and culturally rich cities. Confluence offers a dynamic platform for brand activations, combining architectural innovation with retail excellence. Its strategic location and diverse audience provide the perfect stage for creating impactful brand moments in one of France's most important cultural and commercial centres.
With versatile spaces available both inside and outside the centre, brands can engage with consumers in various settings, from the light-filled central atrium to the inviting exterior plaza. Confluence's popularity among local residents, tourists, and shoppers from the surrounding region offers brands the opportunity to connect with a wide cross-section of demographics.
The combination of premium retail offerings, entertainment options, and striking architecture makes Confluence an ideal location for a wide range of brand activations, from high-tech product launches to immersive brand experiences and cultural events.
Key Spaces for Brand Activation
Central Atrium (Internal)
Exterior Plaza (External)
Key Features
Striking façade and unique quilted roof made of air cushions
Abundance of natural light creating an airy atmosphere
Diverse range of retail and food options
On-site four-star hotel
Largest UGC cinema in Lyon
High foot traffic from local residents and tourists
Modern architecture and amenities
Transport Links
Tram: T1 line stops directly at Confluence
Bus: Multiple routes serving the area
Car: Ample parking available
Cycling: Local bike paths and bike-sharing stations nearby
Nearby Attractions
Musée des Confluences
La Sucrière (event venue)
Le Cube Orange (iconic building)
Parc de Gerland
Lyon city centre (easily accessible)
Confluence, situated in the heart of Lyon, offers an unparalleled platform for brand activations and experiential marketing. This architecturally stunning shopping centre provides an ideal setting for creating memorable brand experiences among a diverse audience in one of France's most vibrant and culturally rich cities. Confluence offers a dynamic platform for brand activations, combining architectural innovation with retail excellence. Its strategic location and diverse audience provide the perfect stage for creating impactful brand moments in one of France's most important cultural and commercial centres.
With versatile spaces available both inside and outside the centre, brands can engage with consumers in various settings, from the light-filled central atrium to the inviting exterior plaza. Confluence's popularity among local residents, tourists, and shoppers from the surrounding region offers brands the opportunity to connect with a wide cross-section of demographics.
The combination of premium retail offerings, entertainment options, and striking architecture makes Confluence an ideal location for a wide range of brand activations, from high-tech product launches to immersive brand experiences and cultural events.
Key Spaces for Brand Activation
Central Atrium (Internal)
Exterior Plaza (External)
Key Features
Striking façade and unique quilted roof made of air cushions
Abundance of natural light creating an airy atmosphere
Diverse range of retail and food options
On-site four-star hotel
Largest UGC cinema in Lyon
High foot traffic from local residents and tourists
Modern architecture and amenities
Transport Links
Tram: T1 line stops directly at Confluence
Bus: Multiple routes serving the area
Car: Ample parking available
Cycling: Local bike paths and bike-sharing stations nearby
Nearby Attractions
Musée des Confluences
La Sucrière (event venue)
Le Cube Orange (iconic building)
Parc de Gerland
Lyon city centre (easily accessible)
France, Europe
Demographics
% ABC1
69%
Avg. spend/visit
£69
Avg. dwell time/visit
104 mins
Men
56%
Women
44%
This data was provided by the location provider and data team.
Floor plan
Confluence map
