What is the demographic breakdown of visitors to Bourke Street Mall?

Question

Accepted Answer

Bourke Street Mall attracts a steady stream of high-intent visitors each week, with 1350000 people passing through. The average spend per visit is £85.00, and dwell time averages 30 minutes. 38% of visitors are from the ABC1 socioeconomic group, which includes professionals, managers, and high-income earners. The gender split is 52% women and 48% men. In terms of age, 42% are 25–39, 27% are 40–58, 18% are 16–24, 13% are 59–68. With its strong footfall, affluent audience, and broad age distribution, Bourke Street Mall offers brands a commercially valuable environment to engage target customers.