Bon Accord is one of Aberdeen’s longest-established shopping destinations. It sits in the city centre between George Street, Schoolhill and Upperkirkgate, a short walk from Union Street. The centre has over 70 stores, including Next, Boots, Sainsbury’s, Søstrene Grene, New Look, Vision Express and Waterstones.
The centre draws on a large and affluent audience. It serves a city population of 225,000 and a regional reach of 500,000. Average earnings are 21% above the Scottish average, and more than 30,000 students attend the city’s two universities and colleges. As Scotland’s third largest city, Aberdeen serves North East Scotland and the Northern Isles, so Bon Accord reaches shoppers from well beyond the city. Tourism adds to this, with cruise traffic growing and the Art Gallery, Maritime Museum and Provost Skene’s House close by
For brands, Bon Accord offers busy, high-dwell mall positions. It suits product sampling, interactive trials, awareness campaigns and pop-up retail aimed at a high-earning North East Scotland audience.... Read more