Christmas week is experiential marketing at its most electric — the final, high-intensity push when shoppers flood the UK's centres and high streets for last-minute gifts, festive treats and seasonal days out.
Activating your brand during this window allows you to:
- Capture peak footfall: Footfall peaks and dwell time lengthens as audiences arrive in a celebratory mood, ready to engage with brands.
- Secure high-visibility formats: Put your brand at the heart of the season's busiest shopping moments through grotto and Christmas tree sponsorships, pop-ups, or sampling and immersive activations.
- Drive last-minute ROI: Leave a lasting impression and capture active spend just as the year reaches its climax.
With demand at its highest and the window at its shortest, the best festive spaces are snapped up early. Planning ahead is essential to secure your spot. Explore our curated selection of the best Christmas week activation spaces below and start planning your festive campaign today.
Top UK locations for Christmas week activations
- London: Westfield London, Westfield Stratford City, Battersea Power Station, Camden Market, Hawley Wharf, Somerset House, St Martin-in-the-Fields.
- The South: Bluewater, Lakeside, Jubilee Square Brighton.
- The North & Scotland: Trafford Centre, Silverburn.
