Somerset House attracts a steady stream of high-intent visitors each week, with 51940 people passing through. The average spend per visit is £65.00, and dwell time averages 56 minutes. 79% of visitors are from the ABC1 socioeconomic group, which includes professionals, managers, and high-income earners. The gender split is 57% women and 43% men. In terms of age, 34% are 25–39, 28% are 40–58, 21% are 16–24, 17% are 59–68. With its strong footfall, affluent audience, and broad age distribution, Somerset House offers brands a commercially valuable environment to engage target customers.