The best of 2022- top brand activations and events

Offering visitors to fully immerse themselves in the brand, Beauty Pie opened 'The Warehouse of Dreams' in Covent Garden in June. Fans were able to discover how the affordable high-end beauty brand operates with insight into its network of over 50 production labs. Experts were on hand to help beauty lovers to find the best products for their skincare concerns. Now that's how to truly connect with your audience!

A vast range of engaging Pop-Ups were booked with us in 2022 as the trend continues to rapidly increase, but Nespresso's 'Brazilian Vibes Experience' has to take the crown. Located at Old Spitalfields Market, the experience offered visitors a space to 'chill out' with multi-sensory yoga and iced coffee! What more could Londoners want in the height of summer?

Following its expansion, LEGO re-opened their iconic Leicester Square store in August, making it officially the brand’s biggest store in the world! The fully refurbished flagship doubled in size upstairs and features eye-catching 3D LEGO brick models to celebrate the country’s history. Visitors can also immerse themselves in the brand's story and core values through a variety of exclusive interactive experiences.

In August, Samsung stole the spotlight with the opening of their Samsung Galaxy Unpacked Experience by creative agency Cheil UK, located at 55 Regent Street. The ‘immersive technology adventure’ celebrated the new Galaxy Z Flip 4, Galaxy Z Fold4, Galaxy Watch5 and Buds2 Pro, offering visitors to be the first to explore the new devices as they submerge themselves in over 10 experiential zones.

Offering a creative fun filled experience for all ages, Haribo set up at Heaton Park in Manchester as part of their UK summer tour. The vibrant inflatable arena was designed for visitors to play hide and seek, where 'hiders' were challenged to make their way back to the Goldbear base without being caught by the 'seekers'. Every player received a goodie bag and winners crowned on a Haribo podium.

Bringing a burst of energy to Southbank in London, sportswear brand Gymshark hosted workout sessions on Potters Fields Park’s spacious lawn in September. Led by fitness influencer Ciara Madden, hundreds gathered to sweat it out, bringing an energetic vibe to one of London’s finest and perfectly positioned green spaces listed on lo:live. The activation offered branded yoga mats, several engaging photo opportunities, a live DJ, and a Joe & The Juice food truck to refuel fitness enthusiasts and treat spectators whilst they watched. A very FITting way to engage with their audience! 

Celebrating the launch of 2 brand new products to their award winning complexion range, Charlotte Tilbury partnered up with Space NK to create the dazzling ‘Complexion Playground’. Located within Old Spitalfields Market in September, the beauty playground offered visitors to take a seat whilst they explored their own perfect skincare products from the range. The experience also offered the chance to win prizes from a magic coin drop game and beauty spin the wheel, along with a branded photo opportunity. Teamwork makes the dreamwork! 

Celebrating the launch of the DreamWorks Animation’s series ‘Gabby’s Dollhouse’ on Tiny POP, a children’s immersive ‘Surprise Box’ was live at Westfield Stratford City during October half term. The activation offered kids a special adventure during half-term, where they could meet Gabby and her cat pals for free games and challenges. 

Offering the perfect gifts just in time for Christmas, L'Or launched its first ever pop-up in December! L’Or L’Art Du Cafe celebrated the recent launch of their new coffee machine, L’OR Barista Sublime, showcasing the product's versatility to create a variety of serves. Visitors were instantly immersed in rich coffee aromas, with a selection of premium coffees, cocktails, mocktails, and desserts available from various bars, operated by L’Or baristas and coffee artists.

Throughout the year, a bright and colourful library bus toured the country for the McDonalds, ‘Happy Readers’ activation. The campaign was carefully planned to reach areas with lower than average literacy rates in line with the brand's key mission to improve the National Literacy Trust’s statistic that 1 in 5 children between 5 and 8 don’t own a book. Complete with a canopy, bean bags, deck chairs and a bubble machine, the activation also offered digital animations to explain the tour's purpose, activity sheets, and surprise visits from family-friendly influencers.