15 Mar 2023
We are VERY excited to announce that as part of our ongoing expansion plans, we have officially launched a portfolio of listings across Europe on the lo:live platform! lo:live is the ONLY marketplace to offer immediately bookable spaces across Europe and this is just the beginning of its journey to become the world's first global marketplace for brand experience.
Our new and rapidly expanding portfolio of European locations means that brands can reach an audience of 447 million continental consumers. With lo:live’s unique multi-location search-plan-book feature, international campaigns can be planned and booked across Europe with unrivalled speed and efficiency - from the Mediterranean to Scandinavia, in just a few clicks!
Explore our collection of our top picks from the immediately bookable European locations on lo:live HERE
As well as being able to seamlessly book top locations across Europe on lo:live, our location:live team have, not only further European locations at their fingertips, but an expansive range of international locations perfect for experiential marketing. Here's a look at some of the activations they have perfectly placed across the globe:
Looking to embark on a unique roadshow to transmit their company’s values and vision, luxury eyewear brand, Kering came to our team to find the perfect settings across Europe that would echo their brand positioning. Locating in three premium venues across London, Amsterdam and Belgium, the brand provided a luxurious and collaborative experience for retailers and influencers, showcasing various collections across multiple rooms.
Delivered by our location:live team, Lego activated in 4 cities across Germany, with their ‘Pop & Play’ tour offering a 30 minute family experience to unleash creativity. Each location was carefully selected to ensure there was high foot traffic with a large percentage of the brands target audience, and all within 5 minutes walk from a Lego store.
After successfully sourcing two ideal locations for their first ever UK pop-ups in December last year and February this year, Lounge Underwear trusted our expert global scouting team to source the perfect location for their first pop-up in Berlin! Located in the stunning Alhambra in Berlin, surrounded by several railway stations and multiple bars and restaurants, visitors could purchase the brand’s underwear and other apparel, as well as meet one of the brand’s key German influencers and purchase her range.
Following their tour in Germany last year, Lego expanded their European reach with the support of our location experts. The activation visited Riem Arcaden, Germany, Westfield Forum Des Halles, France, and Westfield Mall of the Netherlands to promote the brand new Lego and Friends figures. All high footfall locations, with a large family audience to reach the brands target demographic.
