The Strategic Edge of Expansive Outdoor Spaces for Brand Activations in UK and Europe

The preference for larger outdoor spaces for brand activations is a trend that hirers can't afford to overlook. Embracing the outdoors offers not only a cost-effective solution but also an unparalleled platform for brand storytelling and customer engagement. Here’s why these venues are a strategic choice for your next activation:

• Encourages Dwell Time: By offering ample room for elaborate builds and comfortable seating arrangements, larger outdoor spaces naturally encourage visitors to stay longer. This increased dwell time translates to deeper engagement with the activation and, by extension, with the brand.
• Summer Ready: Taking advantage of London's summer weather means outdoor activations can create vibrant, energetic atmospheres that captivate audiences. This seasonal synergy elevates the customer experience and can drive higher attendance.
• Maximises Storytelling Opportunities: Expansive outdoor venues open up a world of possibilities for brand storytelling. With more space, hirers can craft comprehensive, immersive narratives that resonate with audiences, ensuring that each activation is not just an event, but a memorable story in itself.
• Appeal and Cost-Effectiveness: Interest in outdoor spaces remains strong throughout the year, with our data showing that large, external spaces command 74% of all searches. These venues not only provide flexibility but also present cost advantages over indoor alternatives.

In summary, larger outdoor spaces for brand activations offer:

• A cost-effective and flexible option for creative designs.
• Encouragement of longer dwell times with space for larger builds and seating.
• Ideal conditions for summer events, capitalising on good weather.
• Enhanced brand storytelling capabilities due to the expansive area.
• Year-round demand, proving outdoor venues are a sought-after choice for activations.

Ready to craft your next brand experience? Visit our Large Outdoor: London collection for top spaces in the UK's capital city and book the perfect venue to leave a lasting impression on your audience.