29 Jul 2024
With over 1 billion estimated global audience, The Paris 2024 Olympic and Paralympic Games offer brands a unique platform to reach a diverse and engaged audience. The event's universal appeal and the stories of perseverance, triumph, and sportsmanship resonate deeply with viewers, making it an ideal backdrop for creating impactful branded content.
As the Paris Olympic and Paralympic Games kick off, we have our eyes on what brands are going for gold! Here are some inspiring examples:
LVMH hosted the Paris 2024 Olympic Flame at the Fondation Louis Vuitton, featuring a star-studded event with LVMH Chairman and CEO Bernard Arnault, Comcast NBCUniversal Chairman and CEO Brian Roberts, Louis Vuitton men’s creative director Pharrell Williams, and Anna Wintour. This exclusive gathering showcased LVMH's commitment to luxury and excellence, creating a memorable brand experience that resonates with its elite audience.
Nestled in the heart of Paris, Airbnb Icons celebrated the Olympics on the rooftop of Musée d'Orsay, a gallery museum rich in history and home to the largest collection of Impressionist art in the world. This unique activation included a guided tour of the gallery, followed by an evening with an exceptional view, exemplifying Airbnb's commitment to offering once-in-a-lifetime experiences that combine culture and luxury.
Veuve Clicquot's presence at the Paris Olympics exemplifies its dedication to celebrating moments of triumph and joy. Hosting exclusive events that combine fine dining, dedicated staffing, and world-class hospitality, Veuve Clicquot creates memorable experiences that align with its brand's luxurious image.
Waving the bleu, blanc, and rouge colors of the French flag, hometown brand AMI Paris is taking over Galeries Lafayette for the summer with a series of pop-ups, a capsule collection, and a beach-themed rooftop terrace just in time for the Olympics. Galeries Lafayette, the historical partner of the brand, invited AMI Paris to create something extraordinary for the event. This takeover will bring beach vibes to the heart of Paris, complete with colorful huts inspired by Deauville and striped deck chairs where guests can enjoy views of the Eiffel Tower and the newly renovated Opera Garnier.
The grandeur and success of these brand activations at the Paris Olympics highlight the potential for hosting equally impactful private events. At Location:Live, we specialise in finding the perfect space to hire for your brand activations.
Expert Studio Team: Our professional team of location booking experts ensures that every requirement for your event venue is met. We understand the importance of selecting the perfect event space that aligns with your brand's image and goals.
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The Paris Olympics provide a wealth of inspiration for brands looking to create impactful experiences. By partnering with Location:Live you can bring the same level of excellence and creativity to your private events. Contact us today to secure the perfect venue for your next brand activation and make your mark with an unforgettable brand experience.
