SXSW Sydney, happening from 14 – 20 October, is set to attract over 300,000 global professionals and tastemakers from across Australia and the Asia-Pacific. For streaming platforms, this event presents an unparalleled opportunity to elevate their brand presence through innovative brand activations.
Unmatched Audience Reach
SXSW Sydney is a melting pot of tech-forward, social media-savvy individuals who are always on the lookout for the next big thing. By participating in SXSW Sydney, streaming platforms can engage directly with a diverse and influential audience. This is a prime opportunity to showcase your brand experience and create a lasting impression on potential subscribers and industry leaders alike.
Innovative Brand Activations
Standing out in the competitive streaming industry requires creativity and innovation. SXSW Sydney offers the perfect platform for streaming services to create unique brand activations that captivate attendees. Utilizing a pop-up space or an experiential space, streaming giants can design interactive installations that highlight their latest content, features, and innovations. These activation spaces can serve as immersive environments where attendees can engage with your brand in memorable ways.
Networking Opportunities
SXSW Sydney is not just about showcasing your brand; it's also about forging valuable connections. The event attracts industry leaders, influencers, and potential partners, providing a fertile ground for networking. Streaming services can use this opportunity to collaborate with other brands, tech innovators, and content creators to expand their reach and explore new business ventures.
Media Exposure
Participation in SXSW Sydney guarantees significant media coverage. With a plethora of journalists, bloggers, and social media influencers in attendance, your brand activation is bound to generate buzz. An eye-catching event space or a well-executed brand experience can lead to extensive earned media coverage, boosting your brand’s visibility across multiple platforms.
Premium Event Locations
To maximize the impact of your brand activation, choosing the right activation space is crucial. Location:Live Australia specialises in finding the perfect space to hire for your needs. In partnership with SXSW Sydney, Location:Live Australia has access to a limited number of official greenfield activation sites. See here.
