How to Find and Book Pop-Up Shops

Pop-up shops are no longer just a retail trend, they’re one of the most powerful tools in a brand’s marketing playbook. From luxury fashion houses to challenger FMCG brands, pop-ups are driving buzz, testing markets, and creating experiences that stick with consumers long after they leave.

At Location Live, we specialise in helping brands and agencies secure the perfect spaces for their activations. Through our LO:LIVE platform, brands can browse curated pop-up shop listings, check real-time availability, see transparent pricing, and even book instantly. Or, for something more bespoke, our team can scout and secure off-market spaces tailored to your brief.

These short-term retail spaces give brands the chance to test new markets, launch products, or create one-of-a-kind brand activations without the long-term commitment of a lease. In cities like Sydney and Melbourne, pop-up shops have become a proven way to build buzz, capture foot traffic, and connect directly with consumers in high-visibility locations. Whether you’re a global brand, a local start-up, or an agency planning an activation, finding the right space is key and that’s where Location Live’s LO:LIVE platform makes it simple.

Why Pop-Up Shops Work for Brands

Pop-up shops deliver on three fronts that traditional retail often can’t match:

• Agility & Flexibility – Brands can launch quickly, test concepts, and scale without long-term lease commitments.
• Customer Engagement – Immersive, in-person experiences create stronger connections than static digital campaigns.
• Exclusivity & Buzz – Limited-time activations generate urgency, social sharing, and media attention.

From a marketing perspective, pop-ups are not just about sales, they’re about brand experience. They give brands the chance to interact, educate, and entertain their audience in ways that drive long-term loyalty.

Sydney is Australia’s most globally connected city and home to some of the country’s busiest retail destinations. Pop-up shops here benefit from huge daily footfall, particularly from a mix of professionals, tourists, and trend-savvy locals.

Some of Sydney’s most activation-ready precincts include: