Collins Place Melbourne attracts a steady stream of high-intent visitors each week, with 85000 people passing through. The average spend per visit is £34.00, and dwell time averages 33 minutes. 78% of visitors are from the ABC1 socioeconomic group, which includes professionals, managers, and high-income earners. The gender split is 51% women and 49% men. In terms of age, 38% are 25–39, 29% are 40–58, 25% are 16–24, 8% are 59–68. With its strong footfall, affluent audience, and broad age distribution, Collins Place Melbourne offers brands a commercially valuable environment to engage target customers.