From Aperol to Kraken Rum, drinks brands are using Live Media to deliver unforgettable moments across the UK. By blending immersive experiences with iconic venues, these activations don’t just quench thirst - they create stories worth sharing.

Aperol – Aperidisco @ Hackney Bridge

The Aperol Spritz has become the symbol of summer, and Aperol’s Aperidisco pop-up at Hackney Bridge took the brand’s playful spirit to new heights. Complete with disco balls, DJs, and plenty of orange-hued Aperol Spritz, the activation turned the canal-side destination into a high-energy dance floor, perfectly aligned with East London’s trend-led, social media-savvy demographic.

Rosa Blanca @ Old Spitalfields Market & Battersea Power Station

Rosa Blanca, Mallorca’s premium lager, brought Mediterranean sunshine to two of London’s busiest destinations. At Old Spitalfields Market, the brand created a lounge-style oasis inspired by island life - offering chilled beer, laidback design, and a slice of Mallorca’s charm in the heart of Shoreditch. At Battersea Power Station, Rosa Blanca tapped into the riverside hub’s cosmopolitan footfall, giving Londoners a taste of holiday without leaving the city.

Malibu - #LetTheFunshine @ The Old Truman Brewery

The UK’s no.1 coconut rum brand transformed Shoreditch’s Truman Brewery into a tropical playground with its #LetTheFunshine immersive experience. Complete with summer-themed photo huts, DJs, and a Tiki Trailer Bar serving Malibu cocktails, the activation gave Gen Z consumers an instant holiday vibe. Visitors enjoyed Malibu Piña Coladas and Watermelon Mojitos while engaging with AR games and 4D brand moments. The campaign tapped into Malibu’s +49.7% growth, driving both trial and social buzz while cementing the brand’s association with summer escapism.

Kraken Rum @ Brighton Seafront & Battersea Power Station

Kraken Rum made waves with its unforgettable seafood gelato stunt - an ice cream van serving squid ink and sea-salt inspired scoops in Brighton and London. At Brighton Seafront, the brand leaned into the city’s eclectic festival atmosphere, while Battersea Power Station amplified the spectacle for a metropolitan audience. Both activations captured Kraken’s bold, mischievous personality while sparking thousands of shares across press and social media.

Drinks Brands + Live Media = Unforgettable Engagement

From Aperol’s disco spirit to Kraken’s darkly playful ice cream van, drinks brands are proving that Live Media activations deliver more than sampling – they build cultural cachet. By selecting high-footfall, high-impact spaces via lo:live, brands can raise awareness, drive trial, and leave consumers with a story worth sharing.