17 Apr 2023
Ensuring that you have creative and high quality images on your listing is a worthwhile investment that will directly impact your space bookings. While location details are significantly influential to the conversion of a booking, your hero image and demographic overview is the only factor influencing whether your listing is clicked on. Once your listing is clicked on, images remain one of the biggest factors impacting whether your space is booked.
Investing in building a good image bank will highlight how to best utilise your asset and inspire brands and agencies with creative and innovative campaigns- but this doesn’t mean that you need to have a huge budget to invest in professional photographers! Here are some tips on how you can create maximum visual impact without breaking the bank:
If you get the basics right, you can capture great images yourself. When taking photos, good lighting can make a huge difference to their impression and feel. Ditch dull days and bad light in favour of bright and sunny ambiences or use an image editor to create the same effect. Always capture images from angles that showcase your asset at its best. Explore creative angles; images from above might work better than head on shots. Make sure they’re in focus and capture them in high resolution.
If you have key influencers near your space, like anchor retailers, long-dwell time restaurants, or crowd-pulling attractions, make sure you capture them in your images. Nearby family rides, recreational spaces and seating areas are all plus points for brands, while event spaces are huge traffic generators, so factor them into your photo library. Conversely, avoid any negative elements: smokers, rubbish bags, storage boxes, buildings under construction and boarded-up shops.
Nothing is more emotive for space hirers than great pictures of brand promotions in full flow. Campaign planners love to see the energy of crowds engaging, whether they’re queuing to sample drinks, indulging in food offerings, testing out tech gear, or trialling health and beauty products. You could also ask clients to share shots they have taken of promotions at your venue. You can mix in images of your space when unoccupied to showcase its size and scope, but ensure ‘live’ photos sit alongside them.
Does your outside space have an iconic city backdrop or a view of a monument or landmark? Can you see a famous stadium, waterfront, heritage building or square? Is your inside space close to an instantly recognisable historic vendor, food court or atrium? Because brands are always on the hunt for venues and sites that can provide the opportunity to extend their reach across the media with recognisable locations and backdrops.
Key calendar dates and seasons are a hugely popular time for brands to activate, and they will be looking for the right space that encompasses the festive ambience to compliment their campaign. If your space can be photographed in the same frame as a Santa’s’ Grotto at Christmas, under Halloween decorations, in the backdrop of a winter festive market, an easter egg hunt, or a midsummer Wimbledon screening, get them into your image bank. If you are in the vicinity of venues or public spaces hosting key calendar events, it pays to visually broadcast when.
Space hirers have infrastructure requirements that can be factored into platform searches: on-site power, WIFI, wall space, vehicle access, banner-hangers, entry-exit doors and so on. When capturing images, try and feature any key infrastructure assets valuable to search and booking decisions. If cars or double-decker buses can be accommodated, include images of them in situ. If you offer relaxed height limits, post pictures of larger installations in place to reinforce the message.
Everyone loves to activate in spaces with 360-degree visibility. Not all spaces have this, but you can include photos highlighting other key visibility advantages: views from balconied mezzanine floors or adjacent office buildings, across open spaces, down shopping centre walkways, across a busy street. Show space hirers how their activation can have maximum visual reach.
To ensure lo:live remains the world’s most sophisticated digital search-plan-book platform for experiential space, we have upgraded its capacity for photos. You can now support your listing with an impactful library of up to:
The increased image capacity allows you to add photographs from all angles, in quiet times to showcase the space and crowded hours to demonstrate the popularity. You can upload images of relevant space infrastructure, and feature nearby retail and F&B outlets attractive to brands.
Your images are your storefront, and with capacity for 10 location photos, plus 10 for each space, you can curate an impactful promotional image bank to draw in space hirers. After all, you’ve got to be seen to be booked! Get in touch with Joe and our Location Provider team, who can support you in optimising your listings visual impact: Joe@locationlive.co.uk
