The basics of SEO and why it is essential for your listing to be found.

SEO stands for "Search Engine Optimisation". in simple terms, this means making your location listing more visible and higher up in search engine results. If you're a landlord looking to commercialise your event spaces, SEO is really important. It helps you reach more people and attract potential clients. By using the right words on your listing and making it easier to navigate, you can show up higher when people search for event spaces in your area. This means more people will find out about your spaces and you'll get more bookings. Good SEO also makes your brand look more trustworthy, which makes people more likely to choose your spaces.

SEO drives real results for organisations of all sizes. It is also largely free. As outlined in our ‘Six reasons to use lo:live to sell your brand activation space’ blog, the key to generating interest in space bookings is visibility. With the significant rise in e-commerce channel adoption across all industries, listing your space with an online marketplace is one of the most effective ways to ensure your spaces are found. Yet, this is reliant on ensuring that your listing includes key words and an accurate description so that search engines can match these with a hirers web search, and rank your location higher in results when they are browsing. This is particularly important if your competition is high (for example, if your space was located within a shopping centre in Greater Manchester, there are likely to be many alternatives), coupled with the fact that search result pages are clouded by various paid advertisements. With organic search delivering 53% of all webpage traffic, it is no surprise that the SEO industry is forecast to reach a staggering 122 billion dollars by 2028.

As well as ensuring your spaces are visible to your audience, your location listing ranking highly on search results will build trust with brands and agencies. A webpage that ranks well is typically regarded as authoritative and trustworthy, which are key to the conversion of a booking.

Here are a few simple tips that you can follow to ensure your listing description is optimised:

• Keeping your listing information up to date is critical for your listing to appear in searches that are relevant to your offering. If your location details are out of date, this can also provide an immediately negative impression to a hirer, as well as leading to misunderstandings and issues later in the booking process
• Add information about upcoming seasonal events so that this is associated with your listing when key dates approach
• Include your top selling points in your description. Do you have particularly high footfall? Are you located near an iconic landmark? Do you attract a high ABC1 demographic? This information is essential for your location to rank highly in searches looking for these criteria
• Before writing your location description, try writing down key words that represent your location and selling points that you think are most likely to be included when a hirer is searching for a space of your offering. Once you have identified these, prioritise including them in your text
• Keep it relevant, high quality, and well-written so that once a hirer is browsing your location, they quickly gain an accurate understanding of your offering, as well as an instant positive impression from the quality of your description

To update your listing, get in touch with Joe and our Location Provider team, who can support you in optimising your content: Joe@locationlive.co.uk