Six reasons to use lo:live to sell your brand activation space.
14 Feb 2023
Many landlords and location providers are now enjoying significant additional revenue from spaces well suited to brand activations. This includes space that would otherwise be empty if it isn't suitable for traditional or long term leasing. The key to generating interest in space bookings is visibility, so agencies and brands - the ‘space hirers’ - can find them.
With the significant adoption of e-commerce channels, listing space on an online marketplace is one of the most-effective channels to ensure your spaces are found. Online listings work alongside your existing marketing initiatives and sales team, giving them broader visibility and reach.
The advantages of listing your spaces online are compelling:
It’s free - listing your spaces costs nothing, making it a cost-effective form of advertising
It’s fast - booking transactions are streamlined, making the process as painless as possible
It’s reliable - using an established, trusted platform encourages strong relationships between space providers and hirers
It’s convenient - they are an open window onto the marketplace, making it easier to compare market rates and promotions
The benefits of using the lo:live platform
Location Live has pioneered this transaction-direct marketplace with its search-and-book platform called lo:live.
Search filters mean enquiries are already matched to your space
Because lo:livelets brands and agencies filter space searches - for example by location, size, type, and rules of use - the enquiries generated are pre-qualified.
Promoting experiential space on lo:live gives you a visual edge
lo:liveis optimised to showcase listings with multiple images, video walkthroughs and 3-D graphics. This means location providers can upload a compelling portfolio of visuals to help sell the space.
We optimise your experiential space listing copy and descriptions
Our experienced support team works with location providers to draft persuasive copy for each listing, highlighting the key features on lo:livethat will appeal to space hirers and making it SEO ready.
All of your space information is in one place
lo:livepublishes all the information space hirers need to know to make informed decisions in one place: footfall numbers, demographics, rules of use, details on power, vehicle access and any licenses required.
Listing brand activation space online equates to a better space buying experience
Because lo:live facilitates direct transactions between space providers and space hirers, communication is fast and direct. Enquires can be posted, and answers quickly received, leading to successful transactions, satisfied clients and repeat bookings.
The technical advantage of listing experiential space online
Whilst technically advanced, lo:liveis extremely user-friendly and reduces booking complexity. This is a huge advantage to space providers who aren’t technically savvy but want a sophisticated space marketing tool.
The lo:live platform works seamlessly alongside your existing sales drives and gives you a broader presence in the marketplace. Because Location Live is a pioneer in this field, we have an experienced team to support you with listing and space promotion advice and full space-booking transaction support. To speak with the Location Services team or to book a demonstration, contact joe@locationlive.co.uk
About location:live
location:live are the UK's leading experiential space experts. We specialise in the discovery and procurement of experiential space and the delivery of iconic and bespoke locations for all live brand engagements. Over the past 10 years our team has enabled some of the most innovative brand activations ever seen in the UK. In 2020 we launched the world’s first end-to-end digital platform lo:live that enables landlords, agencies and brands to conduct ultra-fast-and-efficient experiential space transactions. In February 2022 we published the first-ever data-driven marketplace report, with proprietary statistics in experiential marketing behaviour proving invaluable for ongoing campaign planning. This year, we’ve been able to take it one step further, unlocking exclusive insight into the first full year of experiential since the pandemic, as well as being able to compare to 2021 data. Delving into key metrics from lo:live and forecasting emerging trends, LO:DOWN 2.0 is the definitive guide to the world of experiential marketing, allowing space hirers to plan more informed and effective campaigns, and location providers to optimise their inventory.
Need help planning your experiential campaign? Get in touch at hello@locationlive.co.uk
