05 Jan 2024
A popular trend in experiential marketing is a format that uses a vehicle as both its transport and its build. From double-decker buses, to lorries, to camper vans, vehicles of all different shapes and sizes have been transported into perfect bases for experiential marketing campaigns.
Adore Beauty
When planning an automotive tour or roadshow, surely the first step is ensuring a great vehicle to transport your set up. It’s even better if the vehicle can become the set up! Adore Beauty, in partnership with Kombi&Co toured from Bondi to Ballina with several stops in between, bringing their products to their target audience, with free skin checks and samples included, just in time for spring/summer.
Rimmel London
Communicating their British heritage through their choice of double-decker bus, Rimmel, created instant brand recognition, offering foundation consultations to customers in locations across Sydney and Melbourne. By separating the space into a tutorial suite upstairs and retail store downstairs, they were able to create an immersive, compact retail experience for visitors.
