This media domination is anchored by a striking digital Dream screen, which serves as the hero asset and is essential to the overall booking – the full package cannot be secured without it. Positioned in a high-footfall area, this large-format digital screen delivers unmissable, high-resolution content that drives immediate attention and campaign impact. Surrounding this centrepiece, the domination also includes balustrade branding for extended upper-level visibility and escalator branding to engage shoppers as they move between floors. Together, these formats create a cohesive, high-frequency presence that captures audiences from multiple angles and ensures full journey coverage within the space... Read more