Waterloo Underground

Waterloo Underground attracts a steady stream of high-intent visitors each week, with 2310369 people passing through. The average spend per visit is £15.00, and dwell time averages 19 minutes. 79% of visitors are from the ABC1 socioeconomic group, which includes professionals, managers, and high-income earners. The gender split is 42% women and 58% men. In terms of age, 33% are 25–39, 31% are 40–58, 25% are 16–24, 11% are 59–68. With its strong footfall, affluent audience, and broad age distribution, Waterloo Underground offers brands a commercially valuable environment to engage target customers.