Waterloo Underground is part of the UK's busiest railway station complex, offering a prime location for experiential marketing and brand activations. Its high footfall and diverse visitor base make it ideal for engaging with a wide range of audiences.
Key features:
100 million annual Underground travelers (plus mainline station traffic)
One good-sized space available in a main thoroughfare
Serves Northern, Bakerloo, Jubilee, and Waterloo & City lines
Connected to Waterloo mainline station
80% ABC1 demographic
Transport links:
Underground: Northern, Bakerloo, Jubilee, and Waterloo & City lines
Train: South Western Railway services
Bus: 18 routes serve the station
Cycling: Santander Cycles docking stations nearby
Nearby areas of interest:
London Eye: Iconic observation wheel
Southbank Centre: Major arts complex
Tate Modern: Modern art gallery
The Old Vic: Historic theatre
London Aquarium: Popular family attraction
Waterloo's position as a major transport hub and its proximity to key London attractions create excellent opportunities for engaging brand experiences. The mix of commuters, tourists, and cultural visitors offers a varied audience for impactful marketing campaigns in this bustling part of central London.... Read more
London, England
Demographics
% ABC1
79%
Avg. spend/visit
£15
Avg. dwell time/visit
19 mins
Men
58%
Women
42%
Weekly footfall
2,310,369
Age
(Z) 16-24 yrs - 25%
(Y) 25-39 yrs - 33%
(X) 40-58 yrs - 31%
(BB) 59-68 yrs - 11%
This data was provided by the location provider. Data is common to all spaces within the location.