London's Busiest Transport Hub for High-Impact Brand Experiences
Waterloo Station, Britain's largest and busiest railway station, offers an unparalleled platform for brand activations and experiential marketing. Serving around 100 million passengers annually, it provides an ideal setting for creating memorable brand experiences among a diverse, fast-moving audience in the heart of London's Southbank area. Waterloo Station offers a dynamic platform for brand activations, combining transport excellence with retail opportunities. Its central location, massive footfall, and diverse audience provide the perfect stage for creating impactful brand moments in one of London's busiest transport hubs.
The station's unique position as both a major commuter hub and tourist gateway offers brands the opportunity to engage with a wide cross-section of the population. Weekdays see a mix of commuters and sightseers, while weekends bring Londoners and tourists visiting the South Bank or nearby cultural sites.
With two key sites available within the concourse, brands can effectively promote to a diverse demographic approaching 80% ABC1. The bustling environment and high footfall make Waterloo Station an ideal location for impactful, high-visibility brand activations that can reach millions of potential customers.
Key Features:
24 platforms serving South and West England
Connected underground station with four lines
Array of retailers including Boots, Accessorize, Fatface, Joules, Oliver Bonas, M&S and WH Smith
20 eateries and cafes
Major tourist hub close to key London attractions
Transport Links:
National Rail: 24 platforms serving South and West England
Underground: Northern, Bakerloo, Jubilee, and Waterloo & City lines
Bus: 18 routes serving the area
Taxi: Dedicated ranks
Car: Drop-off zones available
Nearby Attractions:
London Eye
Southbank Centre
Tate Modern
Old Vic Theatre
Globe Theatre... Read more
London, England
Demographics
% ABC1
79%
Avg. spend/visit
£35
Avg. dwell time/visit
19 mins
Men
58%
Women
42%
Weekly footfall
1,900,000
Age
(Z) 16-24 yrs - 20%
(Y) 25-39 yrs - 35%
(X) 40-58 yrs - 35%
(BB) 59-68 yrs - 10%
This data was provided by the location provider. Data is common to all spaces within the location.
Floor plan
Waterloo Station Map
Spaces at this location (0)
Frequently Asked Questions
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