Question 1

Can you project onto the Tower of London?

Accepted Answer

Yes. The Tower of London is available for licensed building projection and creative lighting through lo:live. Branded content is subject to permissions.

Question 2

Which parts of the Tower of London can be projected on?

Accepted Answer

The estate has multiple canvases, from the White Tower to the outer walls. They can be used separately or together.

Question 3

Where can a Tower of London projection be seen?

Accepted Answer

From within the estate, around the Tower and Tower Hill, and from Potters Fields Park on the South Bank. Potters Fields Park can be hired at additional cost.

Question 4

What is the demographic breakdown of visitors to Tower of London - Projection?

Accepted Answer

Tower of London - Projection attracts a steady stream of high-intent visitors each week, with 310000 people passing through. The average spend per visit is £70.00, and dwell time averages 120 minutes. 70% of visitors are from the ABC1 socioeconomic group, which includes professionals, managers, and high-income earners. The gender split is 50% women and 50% men. In terms of age, 35% are 25–39, 27% are 40–58, 20% are 16–24, 18% are 59–68. With its strong footfall, affluent audience, and broad age distribution, Tower of London - Projection offers brands a commercially valuable environment to engage target customers.