Swanage Pier is a iconic Victorian structure extending into Swanage Bay, offering a unique setting for brand activations and experiential marketing. This historic landmark combines seaside charm with diverse visitor attractions, making it an ideal location for engaging promotional activities.
Key features:
Multiple large, waterside spaces available for brand activations
Option to hire the entire pier for larger events
70% ABC1 visitor demographic with high engagement potential
UK's oldest dive school on-site
Transport links:
Bus: Local services to Swanage town centre
Train: Swanage Railway heritage line connects to Norden and Corfe Castle
Car: Parking available in Swanage town
Nearby areas of interest:
Swanage Beach: Popular sandy beach adjacent to the pier
Swanage Town Centre: Shops, restaurants, and amenities
Durlston Country Park: Nature reserve with coastal walks
Old Harry Rocks: Iconic chalk formations accessible by boat
Corfe Castle: Historic ruins a short drive away
Swanage Pier's combination of stunning views, water sports activities, and constant flow of curious holidaymakers provides an excellent backdrop for creative brand experiences. The pier's popularity for fishing, diving, and sightseeing ensures a diverse audience for promotional activities.... Read more
The South, England
Demographics
% ABC1
70%
Avg. spend/visit
£30
Avg. dwell time/visit
90 mins
Men
50%
Women
50%
Weekly footfall
6,650
Age
(Z) 16-24 yrs - 25%
(Y) 25-39 yrs - 15%
(X) 40-58 yrs - 40%
(BB) 59-68 yrs - 20%
This data was provided by the location provider. Data is common to all spaces within the location.