What is the demographic breakdown of visitors to Summerfest on the Beach?

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Accepted Answer

Summerfest on the Beach attracts a steady stream of high-intent visitors each week, with 75000 people passing through. The average spend per visit is £80.00, and dwell time averages 1440 minutes. The gender split is 50% women and 50% men. In terms of age, 25% are 25–39, 25% are 40–58, 25% are 16–24, 25% are 59–68. With its strong footfall, affluent audience, and broad age distribution, Summerfest on the Beach offers brands a commercially valuable environment to engage target customers.