Summerfest North attracts a steady stream of high-intent visitors each week, with 30000 people passing through. The average spend per visit is £50.00, and dwell time averages 360 minutes. 65% of visitors are from the ABC1 socioeconomic group, which includes professionals, managers, and high-income earners. The gender split is 55% women and 45% men. In terms of age, 45% are 25–39, 35% are 40–58, 15% are 16–24, 5% are 59–68. With its strong footfall, affluent audience, and broad age distribution, Summerfest North offers brands a commercially valuable environment to engage target customers.