The Right Site at the State Library Victoria is a high-impact activation space positioned on the corner of Swanston Street and Little Lonsdale Street, capturing strong pedestrian movement along one of Melbourne’s busiest CBD corridors. This location benefits from constant foot traffic generated by tram services, nearby universities, office workers, tourists and retail visitors moving between the northern CBD and central shopping precinct.
With clear sightlines from multiple approaches and strong visibility from Swanston Street, the site is well suited to brand activations, sampling, experiential marketing and promotional campaigns seeking consistent exposure. The open streetscape encourages engagement while maintaining efficient pedestrian flow, making it an ideal location for high-reach, city-facing activations.... Read more