St Pancras International attracts a steady stream of high-intent visitors each week, with 1000000 people passing through. The average spend per visit is £20.00, and dwell time averages 46 minutes. 46% of visitors are from the ABC1 socioeconomic group, which includes professionals, managers, and high-income earners. The gender split is 53% women and 47% men. In terms of age, 32% are 25–39, 30% are 40–58, 20% are 16–24, 18% are 59–68. With its strong footfall, affluent audience, and broad age distribution, St Pancras International offers brands a commercially valuable environment to engage target customers.