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Beaches & Waterfronts, Green Spaces
St Kilda Pier
Main information
Description
Where Brands Come Alive Against Melbourne's Iconic Coastal Backdrop
St Kilda Pier, a historic landmark dating back to the 1800s, offers a unique and picturesque setting for brand activations and experiential marketing. Located in Melbourne's beloved beachside suburb, this iconic structure provides stunning views of Port Phillip Bay and the city skyline, creating an unparalleled backdrop for immersive brand experiences. St Kilda Pier presents a unique opportunity for brands to craft unforgettable experiences against the backdrop of Melbourne's most famous beach. Its historic charm, natural beauty, and diverse visitor base create the perfect synergy for innovative brand activations and experiential marketing campaigns.
Key Features:
Historic pier with panoramic bay and city views
Popular spot for locals and tourists alike
Unique blend of natural beauty and urban charm
Home to the famous St Kilda penguin colony
Audience Reach:
St Kilda Pier attracts a diverse crowd of over 245,000 weekly visitors, including Melbourne locals, interstate travellers, and international tourists. This varied audience offers brands the opportunity to engage with different demographics, from young beachgoers and families to culture enthusiasts and nature lovers.
Brand Activation Potential:
The pier's open-air setting and scenic views provide a captivating stage for creative brand activations. From sunset product launches to interactive seaside experiences, St Kilda Pier offers brands the chance to create memorable moments that resonate with the area's laid-back, coastal vibe.
Transport Links:
Tram: Route 96 to St Kilda Beach
Bus: Multiple routes serving St Kilda
Bike: Easily accessible via beach-side cycling paths
Nearby Attractions:
Luna Park
St Kilda Beach
Acland Street's cafe and restaurant strip
Palais Theatre
St Kilda Pier, a historic landmark dating back to the 1800s, offers a unique and picturesque setting for brand activations and experiential marketing. Located in Melbourne's beloved beachside suburb, this iconic structure provides stunning views of Port Phillip Bay and the city skyline, creating an unparalleled backdrop for immersive brand experiences. St Kilda Pier presents a unique opportunity for brands to craft unforgettable experiences against the backdrop of Melbourne's most famous beach. Its historic charm, natural beauty, and diverse visitor base create the perfect synergy for innovative brand activations and experiential marketing campaigns.
Key Features:
Historic pier with panoramic bay and city views
Popular spot for locals and tourists alike
Unique blend of natural beauty and urban charm
Home to the famous St Kilda penguin colony
Audience Reach:
St Kilda Pier attracts a diverse crowd of over 245,000 weekly visitors, including Melbourne locals, interstate travellers, and international tourists. This varied audience offers brands the opportunity to engage with different demographics, from young beachgoers and families to culture enthusiasts and nature lovers.
Brand Activation Potential:
The pier's open-air setting and scenic views provide a captivating stage for creative brand activations. From sunset product launches to interactive seaside experiences, St Kilda Pier offers brands the chance to create memorable moments that resonate with the area's laid-back, coastal vibe.
Transport Links:
Tram: Route 96 to St Kilda Beach
Bus: Multiple routes serving St Kilda
Bike: Easily accessible via beach-side cycling paths
Nearby Attractions:
Luna Park
St Kilda Beach
Acland Street's cafe and restaurant strip
Palais Theatre
Victoria, Australia
Demographics
% ABC1
41%
Avg. spend/visit
£25
Avg. dwell time/visit
70 mins
Men
49%
Women
51%
This data was provided by the location provider and data team. Data is common to all spaces within the location.
Floor plan
map
