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Beaches & Waterfronts, Green Spaces
St Kilda Beach
Description
St Kilda Beach: Where Brands Make Waves in Melbourne’s Iconic Coastal Playground
About St Kilda Beach
As Melbourne’s most famous seaside destination, St Kilda Beach offers an exceptional platform for casual leasing, brand activations, and experiential marketing. Just 6km from the CBD, this bustling coastal hub attracts 245,000 weekly visitors, providing brands with a high-energy, sun-soaked setting to engage with a diverse and dynamic audience.
Key Features
Iconic beach with panoramic views of Port Phillip Bay
Bustling foreshore promenade, ideal for pop-up activations
Diverse mix of water sports, dining, retail, and entertainment
Proximity to major attractions, including Luna Park and Acland Street
Audience Reach
St Kilda Beach’s year-round appeal ensures steady foot traffic, drawing:
Locals seeking leisure and recreation
Interstate travellers and international tourists, expanding brand exposure
Beach lovers, families, and young professionals, ensuring broad demographic engagement
Adventure seekers, ideal for outdoor and lifestyle brand activations
Casual Leasing & Brand Activation Potential
St Kilda Beach provides an exceptional setting for:
Immersive outdoor brand experiences
Pop-up activations and product demonstrations
Interactive lifestyle and wellness campaigns
Cultural and entertainment-based activations
Why Choose St Kilda Beach for Casual Leasing?
Prime casual leasing opportunities in a high-footfall, scenic coastal setting
Diverse audience mix, offering extensive brand reach
Vibrant and visually engaging environment, perfect for social media-ready activations
Ideal for short-term activations, pop-ups, and experiential retail opportunities
About St Kilda Beach
As Melbourne’s most famous seaside destination, St Kilda Beach offers an exceptional platform for casual leasing, brand activations, and experiential marketing. Just 6km from the CBD, this bustling coastal hub attracts 245,000 weekly visitors, providing brands with a high-energy, sun-soaked setting to engage with a diverse and dynamic audience.
Key Features
Iconic beach with panoramic views of Port Phillip Bay
Bustling foreshore promenade, ideal for pop-up activations
Diverse mix of water sports, dining, retail, and entertainment
Proximity to major attractions, including Luna Park and Acland Street
Audience Reach
St Kilda Beach’s year-round appeal ensures steady foot traffic, drawing:
Locals seeking leisure and recreation
Interstate travellers and international tourists, expanding brand exposure
Beach lovers, families, and young professionals, ensuring broad demographic engagement
Adventure seekers, ideal for outdoor and lifestyle brand activations
Casual Leasing & Brand Activation Potential
St Kilda Beach provides an exceptional setting for:
Immersive outdoor brand experiences
Pop-up activations and product demonstrations
Interactive lifestyle and wellness campaigns
Cultural and entertainment-based activations
Why Choose St Kilda Beach for Casual Leasing?
Prime casual leasing opportunities in a high-footfall, scenic coastal setting
Diverse audience mix, offering extensive brand reach
Vibrant and visually engaging environment, perfect for social media-ready activations
Ideal for short-term activations, pop-ups, and experiential retail opportunities
Victoria, Australia
Demographics
Avg. dwell time/visit
90 mins
% ABC1
41%
Avg. spend/visit
£25
Women
51%
Men
49%
This data was provided by the location provider and data team. Data is common to all spaces within the location.
Floor plan
mapo
Spaces at this location (0)
Activation spaces (0)
Media opportunities (0)
Frequently Asked Questions