St Kilda Beach: Where Brands Make Waves in Melbourne's Iconic Coastal Playground
About St Kilda Beach:
St Kilda Beach, Melbourne's most famous seaside destination, offers an exceptional canvas for brand activations and experiential marketing. Located just 6km from the CBD, this vibrant coastal suburb attracts 245,000 weekly visitors, providing brands with a unique opportunity to engage with a diverse audience in a lively, sun-soaked setting.
Key Features:
Iconic beach with panoramic views of Port Phillip Bay
Bustling foreshore promenade perfect for pop-up activations
Mix of water sports, dining, retail, and entertainment
Home to famous attractions like Luna Park and Acland Street
Audience Reach:
St Kilda Beach's popularity ensures a constant flow of locals, interstate travellers, and international tourists. This diverse foot traffic encompasses beach-lovers, families, young professionals, and adventure seekers, offering brands the chance to connect with multiple demographics in a relaxed, outdoor environment.... Read more
Victoria, Australia
Demographics
% ABC1
41%
Avg. spend/visit
£24
Avg. dwell time/visit
90 mins
Men
49%
Women
51%
Weekly footfall
245,000
Age
(Z) 16-24 yrs - 18%
(Y) 25-39 yrs - 23%
(X) 40-58 yrs - 31%
(BB) 59-68 yrs - 28%
This data was provided by the location provider and data team. Data is common to all spaces within the location.