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Beaches & Waterfronts, Green Spaces
South Bank Parklands
Main information
Description
Where Brands Flourish in Brisbane's Riverside Paradise
South Bank Parklands, Brisbane's iconic lifestyle precinct, offers an exceptional canvas for brand activations and experiential marketing. Attracting 14 million annual visitors, this vibrant urban oasis along the Brisbane River provides a unique blend of natural beauty, cultural attractions, and entertainment, creating an unparalleled setting for immersive brand experiences. South Bank Parklands offers a dynamic and visually striking platform for brands to shine in Brisbane's most beloved urban retreat. Its unmatched blend of nature and city life, diverse audience, and constant buzz of activity make it the ultimate destination for creating powerful brand moments and unforgettable experiential marketing campaigns.
Key Features:
Prime riverside location opposite Brisbane CBD
Australia's only inner-city, man-made beach
Diverse dining scene, including the renowned River Quay
Year-round calendar of events and activations
Audience Reach:
South Bank Parklands' diverse offerings draw a wide-ranging audience, including local Brisbane residents, interstate visitors, and international tourists. This varied foot traffic encompasses families, young professionals, culture enthusiasts, and leisure seekers, offering brands a unique opportunity to connect with multiple demographics in a relaxed, outdoor environment.
Brand Activation Potential:
The parklands' versatile spaces and stunning scenery make it ideal for creating immersive brand experiences. From large-scale product launches to interactive pop-up installations, South Bank Parklands provides a backdrop that elevates brand storytelling and creates Instagram-worthy moments against Brisbane's skyline.
Transport Links:
Train: South Brisbane Station nearby
Bus: Multiple routes serving South Bank
Ferry: CityCat and CityHopper services
Pedestrian: Goodwill Bridge and Victoria Bridge connections to CBD
Nearby Attractions:
Streets Beach and Boat Pool
Queensland Art Gallery and Gallery of Modern Art (QAGOMA)
Queensland Museum and Science Centre
Brisbane Convention & Exhibition Centre
South Bank Parklands, Brisbane's iconic lifestyle precinct, offers an exceptional canvas for brand activations and experiential marketing. Attracting 14 million annual visitors, this vibrant urban oasis along the Brisbane River provides a unique blend of natural beauty, cultural attractions, and entertainment, creating an unparalleled setting for immersive brand experiences. South Bank Parklands offers a dynamic and visually striking platform for brands to shine in Brisbane's most beloved urban retreat. Its unmatched blend of nature and city life, diverse audience, and constant buzz of activity make it the ultimate destination for creating powerful brand moments and unforgettable experiential marketing campaigns.
Key Features:
Prime riverside location opposite Brisbane CBD
Australia's only inner-city, man-made beach
Diverse dining scene, including the renowned River Quay
Year-round calendar of events and activations
Audience Reach:
South Bank Parklands' diverse offerings draw a wide-ranging audience, including local Brisbane residents, interstate visitors, and international tourists. This varied foot traffic encompasses families, young professionals, culture enthusiasts, and leisure seekers, offering brands a unique opportunity to connect with multiple demographics in a relaxed, outdoor environment.
Brand Activation Potential:
The parklands' versatile spaces and stunning scenery make it ideal for creating immersive brand experiences. From large-scale product launches to interactive pop-up installations, South Bank Parklands provides a backdrop that elevates brand storytelling and creates Instagram-worthy moments against Brisbane's skyline.
Transport Links:
Train: South Brisbane Station nearby
Bus: Multiple routes serving South Bank
Ferry: CityCat and CityHopper services
Pedestrian: Goodwill Bridge and Victoria Bridge connections to CBD
Nearby Attractions:
Streets Beach and Boat Pool
Queensland Art Gallery and Gallery of Modern Art (QAGOMA)
Queensland Museum and Science Centre
Brisbane Convention & Exhibition Centre
Queensland, Australia
Demographics
Avg. dwell time/visit
40 mins
% ABC1
40%
Avg. spend/visit
£24
Women
51%
Men
49%
This data was provided by the location provider and data team. Data is common to all spaces within the location.
Floor plan
South Bank Parklands
