Smithy Row is a pedestrianised avenue in the heart of Nottingham, adjacent to Old Market Square, offering a prime location for experiential marketing and brand activations. Its central position and high footfall make it an excellent spot for engaging promotional activities.
Key features:
360,000 weekly footfall (combined with Old Market Square)
Adjacent to Old Market Square, the UK's second-largest city square
Surrounded by retail outlets, pubs, bars, restaurants, and civic buildings
Host to many of the city's major events and celebrations
Transport links:
Tram: Old Market Square stop on multiple lines
Bus: Numerous routes serve the city centre
Train: Nottingham station a short walk away
Nearby areas of interest:
Nottingham Castle: Historic castle and museum
Lace Market: Creative quarter with boutiques and bars
Nottingham Contemporary: Modern art gallery
Theatre Royal & Royal Concert Hall: Major performance venues
intu Victoria Centre: Large shopping centre
Smithy Row's central location in Nottingham and its proximity to Old Market Square provide excellent exposure for brand activations. The area's diverse mix of shoppers, workers, and visitors offers opportunities for engaging with a wide urban audience in a bustling city centre setting.... Read more
The Midlands, England
Demographics
% ABC1
59%
Avg. spend/visit
£73
Avg. dwell time/visit
90 mins
Men
50%
Women
50%
Weekly footfall
360,000
Age
(Z) 16-24 yrs - 20%
(Y) 25-39 yrs - 35%
(X) 40-58 yrs - 26%
(BB) 59-68 yrs - 19%
This data was provided by the location provider. Data is common to all spaces within the location.