Rockwater Brighton attracts a steady stream of high-intent visitors each week, with 150000 people passing through. The average spend per visit is £75.00, and dwell time averages 120 minutes. 70% of visitors are from the ABC1 socioeconomic group, which includes professionals, managers, and high-income earners. The gender split is 50% women and 50% men. In terms of age, 30% are 25–39, 30% are 40–58, 20% are 16–24, 20% are 59–68. With its strong footfall, affluent audience, and broad age distribution, Rockwater Brighton offers brands a commercially valuable environment to engage target customers.