Riverside Grass is a prime outdoor space on London's South Bank, offering an excellent location for experiential marketing and brand activations. Its position along the Thames and proximity to major attractions make it ideal for engaging with a diverse urban audience.
Key features:
Part of area attracting 25 million annual visitors
One large outside space available for brand activations
Borders Queens Walk riverside promenade
80% ABC1 demographic
Long dwell times in relaxed setting
Transport links:
Underground: Waterloo station nearby (multiple lines)
Train: Waterloo station adjacent
Bus: Numerous routes serve the South Bank
River Bus: Services from nearby piers
Nearby areas of interest:
Royal Festival Hall: Major concert venue
National Theatre: Renowned performance venue
London Eye: Iconic observation wheel
Tate Modern: Modern art gallery
Southbank Centre: Arts complex
Riverside Grass's position on the popular South Bank, combined with its expansive green space and proximity to major attractions, creates excellent opportunities for engaging brand experiences. The mix of tourists, cultural visitors, and local office workers offers a varied audience for high-impact marketing campaigns in this iconic part of London.... Read more
London, England
Demographics
% ABC1
79%
Avg. spend/visit
£65
Avg. dwell time/visit
60 mins
Men
58%
Women
42%
Weekly footfall
470,770
Age
(Z) 16-24 yrs - 20%
(Y) 25-39 yrs - 35%
(X) 40-58 yrs - 26%
(BB) 59-68 yrs - 19%
This data was provided by the location provider. Data is common to all spaces within the location.