Richmond Station is Melbourne’s premier event station, located just minutes from the MCG, Melbourne Park, and AAMI Park. As one of the city’s busiest interchange stations, it combines consistent weekday commuter traffic with huge event-day surges.
Two outdoor sampling zones offer premium visibility for brands seeking to connect with footy fans, tennis crowds, and live music enthusiasts on the move.
Transport Links
- Train: Richmond Station (all eastern and southeastern metro lines)
- Tram: Swan Street, Olympic Boulevard, and Punt Road services
- Walk: Direct access to MCG and Melbourne Park
Nearby Attractions
- Melbourne Cricket Ground (MCG)
- Rod Laver Arena
- AAMI Park
- Swan Street hospitality precinct
- Birrarung Marr
Richmond Station’s energetic atmosphere and high-footfall events calendar make it a powerful site for consumer engagement. Whether distributing samples or launching a bold campaign, brands here can tap into moments of excitement and high emotional investment.
NOTE: The footfall and demographic estimates for this station are based on 2025 data from local transit authorities, census reports, and demographic studies. The figures are projections drawn from available public data sources and industry norms, reflecting estimated trends but may not capture all real-time variations. For detailed accuracy, please consult the official figures from the Victorian Department of Transport or Public Transport Victoria.... Read more