Brittany's Premier Destination for Dynamic Brand Experiences
Alma, situated in the heart of Rennes, Brittany's vibrant capital, offers an unparalleled platform for brand activations and experiential marketing. As the leading shopping centre in the region, this newly refurbished and extended complex provides an ideal setting for creating memorable brand experiences among a diverse audience in one of France's most dynamic cities. Alma offers a dynamic platform for brand activations, combining retail excellence with Breton charm. Its strategic location and diverse audience provide the perfect stage for creating impactful brand moments in one of France's most culturally rich and economically vibrant regions.
With versatile spaces available both inside and outside the centre, brands can engage with consumers in various settings, from the bustling central atrium to the inviting exterior plaza. Alma's popularity among local residents, students, and shoppers from across Brittany offers brands the opportunity to connect with a wide cross-section of demographics.
The combination of premium retail offerings, diverse dining options, and comprehensive services makes Alma an ideal location for a wide range of brand activations, from fashion launches to tech demonstrations and interactive brand experiences.
Key Spaces for Brand Activation
Central Atrium (Internal)
Exterior Plaza (External)
Key Features
Leading shopping centre in the Brittany region
Extensively refurbished and extended in 2013
Diverse array of iconic brands and cutting-edge retailers
Wide range of dining options and services
High foot traffic from local residents and regional visitors
Modern architecture and amenities
Convenient services including valet parking and personal shopping
Transport Links
Metro: Alma station on Line B
Bus: Multiple routes serving the area
Car: Ample parking available with valet service
Cycling: Local bike paths and bike-sharing stations nearby
Nearby Attractions
Parc des Gayeulles
Musée des Beaux-Arts de Rennes
Parc du Thabor
Les Champs Libres cultural centre
Historic centre of Rennes... read more