Reading Station is one of Britain's busiest rail hubs, offering a prime location for experiential marketing and brand activations. Its high footfall and diverse passenger base make it ideal for engaging with a wide range of audiences.
Key features:
Nearly 20 million annual passengers
Two spaces available for brand promotions (internal retail zone and main entrance)
Major interchange with 4 million passengers changing trains annually
Variety of retail outlets and eateries
82% ABC1 demographic
Transport links:
Train: Major hub for GWR and South Western Railway networks
Bus: Numerous routes serve Reading town centre
Car: Short-stay and long-stay parking available
Nearby areas of interest:
Reading town centre: Shopping and dining district
Oracle Shopping Centre: Major retail destination
University of Reading: Major higher education institution
Forbury Gardens: Historic park with ruins
Reading Museum: Local history and art museum
Reading Station's position as a major transport hub, combined with its high footfall and affluent demographic, creates excellent opportunities for engaging brand experiences. The mix of commuters, students, and business professionals offers a varied audience for impactful marketing campaigns in this thriving town.... Read more
The South, England
Demographics
% ABC1
82%
Avg. spend/visit
£20
Avg. dwell time/visit
20 mins
Men
50%
Women
50%
Weekly footfall
314,223
Age
(Z) 16-24 yrs - 24%
(Y) 25-39 yrs - 36%
(X) 40-58 yrs - 22%
(BB) 59-68 yrs - 18%
This data was provided by the location provider. Data is common to all spaces within the location.