About Queen Street Mall
As Brisbane’s premier shopping destination, Queen Street Mall offers a prime platform for casual leasing, brand activations, and experiential marketing. This bustling open-air pedestrian mall attracts 480,000 weekly visitors, providing brands with an exceptional setting for high-impact consumer engagement in the heart of Brisbane’s retail paradise.
Key Features
Queensland’s largest fashion selection, featuring luxury and global brands
Over 500 stores, ensuring a diverse and engaged audience
Open-air pedestrian layout, perfect for interactive activations
Central CBD location, maximizing visibility and accessibility
Audience Reach
Queen Street Mall’s prime positioning attracts a wide-ranging demographic, including:
Local shoppers, drawn by major retailers and boutique brands
Office workers and professionals, ensuring weekday foot traffic
Interstate and international tourists, offering broad brand exposure
Fashion-forward consumers and lifestyle seekers, engaging with trend-driven activations
Casual Leasing & Brand Activation Potential
Queen Street Mall provides an exceptional setting for:
Pop-up stores and premium product showcases
Luxury, fashion, and lifestyle brand activations
Interactive and immersive marketing campaigns
Seasonal and event-driven promotions
Transport Links
Train: Central, Roma Street, and King George Stations nearby
Bus: Multiple CBD routes
Ferry: CityCat and CityHopper services along the Brisbane River
Nearby Attractions
Brisbane City Hall – a historic landmark and cultural hub
Treasury Casino – Brisbane’s entertainment and nightlife hotspot
Brisbane Botanic Gardens – a scenic urban escape
Eagle Street Pier – a premium dining and waterfront precinct
Why Choose Queen Street Mall for Casual Leasing?
Prime casual leasing opportunities in Brisbane’s highest-footfall retail precinct
Diverse and engaged audience, ensuring maximum brand exposure
High-visibility pedestrian environment, ideal for premium activations
Perfect for short-term activations, pop-ups, and experiential marketing campaigns... Read more
Queensland, Australia
Demographics
Avg. dwell time/visit
40 mins
% ABC1
40%
Avg. spend/visit
£24
Women
51%
Men
49%
Weekly footfall
479,999
Age
(Z) 16-24 yrs - 18%
(Y) 25-39 yrs - 28%
(X) 40-58 yrs - 30%
(BB) 59-68 yrs - 24%
This data was provided by the location provider and data team. Data is common to all spaces within the location.