The OXO Tower is one of London’s most recognisable riverside landmarks, set on the South Bank of the River Thames at Barge House Street, London SE1 9PH. Its Art Deco tower, with the famous OXO lettering built into its windows, has been part of the London skyline for nearly a century and is seen every day by commuters, tourists and Londoners crossing the river.
The building sits between Blackfriars Bridge and Waterloo Bridge, in the middle of one of the capital’s busiest cultural and leisure areas. Tate Modern, the Southbank Centre, the National Theatre and Gabriel’s Wharf are all within a short walk. That makes the riverside around OXO Tower Wharf a natural fit for brand activations, experiential marketing and out-of-home (OOH) advertising campaigns that want both scale and a backdrop people already recognise.
OXO Tower Wharf is a mixed-use destination. It houses independent retail design studios, galleries, and the OXO Tower Restaurant, Bar and Brasserie on the top floor. The surrounding area is full of restaurants, bars and businesses, which keeps footfall high from daytime into the evening. The audience is broad and international: locals, office workers and tourists of all ages, with long, clear sightlines across the Thames from Victoria Embankment, Temple and Blackfriars.
The site is well connected. Southwark, Blackfriars and Waterloo stations are all within walking distance, and the Thames Path runs right past the building.... Read more