Overseas Passenger Terminal Forecourt attracts a steady stream of high-intent visitors each week, with 266000 people passing through. The average spend per visit is £46.00, and dwell time averages 35 minutes. 41% of visitors are from the ABC1 socioeconomic group, which includes professionals, managers, and high-income earners. The gender split is 51% women and 49% men. In terms of age, 28% are 25–39, 31% are 40–58, 17% are 16–24, 24% are 59–68. With its strong footfall, affluent audience, and broad age distribution, Overseas Passenger Terminal Forecourt offers brands a commercially valuable environment to engage target customers.