Old Street Station attracts a steady stream of high-intent visitors each week, with 117307 people passing through. The average spend per visit is £15.00, and dwell time averages 9 minutes. 80% of visitors are from the ABC1 socioeconomic group, which includes professionals, managers, and high-income earners. The gender split is 42% women and 58% men. In terms of age, 45% are 25–39, 27% are 40–58, 18% are 16–24, 10% are 59–68. With its strong footfall, affluent audience, and broad age distribution, Old Street Station offers brands a commercially valuable environment to engage target customers.