Berlin's Vibrant Hub for Eclectic Brand Experiences
Neukölln Arcaden, opened in 2000, offers an unparalleled platform for brand activations and experiential marketing in one of Berlin's most diverse and dynamic districts. This multi-faceted shopping centre provides an ideal setting for creating memorable brand experiences among a eclectic audience of locals and tourists in the heart of Neukölln, bordering trendy Kreuzberg. Neukölln Arcaden offers a dynamic platform for brand activations, combining urban edge with cultural diversity. Its strategic location and varied audience provide the perfect stage for creating impactful brand moments in one of Berlin's most vibrant neighbourhoods.
With versatile spaces available throughout the centre, including the unique Klunkerkranich rooftop garden, brands can engage with consumers in various settings that capture Berlin's eclectic spirit. Neukölln Arcaden's popularity among local hipsters, families, and tourists offers brands the opportunity to connect with a wide cross-section of demographics.
The combination of retail variety, entertainment options, and cultural programming makes Neukölln Arcaden an ideal location for a wide range of brand activations, from alternative fashion launches to tech demonstrations and culturally-infused experiences.
Key Spaces for Brand Activation
Central Atrium (Internal)
Klunkerkranich Rooftop Garden (External)
Cinema Foyer (Internal)
Key Features
Located in the popular Neukölln district, close to Kreuzberg
Five floors of diverse retail and entertainment offerings
Over 50 stores featuring fashion, beauty, tech, and lifestyle products
In-house fitness centre and modern multiplex cinema
Klunkerkranich cultural garden on the roof with panoramic views of Berlin
Attracts over 9 million visitors annually
Mix of original Berliners and tourists
Transport Links
U-Bahn: Rathaus Neukölln (U7 line)
Bus: Multiple routes serving Karl-Marx-Straße
Cycling: Local bike paths and bike-sharing stations nearby
Nearby Attractions
Tempelhofer Feld
Körnerpark
Neukölln Museum
Schillerkiez
Landwehr Canal... Read more
Germany, Europe
Demographics
% ABC1
69%
Avg. spend/visit
£74
Avg. dwell time/visit
70 mins
Men
48%
Women
52%
Weekly footfall
144,230
Age
(Z) 16-24 yrs - 20%
(Y) 25-39 yrs - 28%
(X) 40-58 yrs - 38%
(BB) 59-68 yrs - 14%
This data was provided by the location provider and data team.