Where Brands Thrive in Perth's Bustling Shopping Core
Murray Street Mall, a vibrant open-air shopping destination in the heart of Perth's CBD, offers an exceptional canvas for brand activations and experiential marketing. This bustling retail haven attracts over 455,000 weekly visitors, providing an unparalleled opportunity for brands to engage with a diverse and sizable audience in a prime urban setting. Murray Street Mall offers a vibrant and accessible platform for brand activations in the heart of Perth's retail core. Its central location, diverse audience, and constant energy provide the perfect environment for creating memorable brand moments and engaging experiential marketing campaigns.
Key Features:
Central location in Perth's main shopping district
Mix of high street brands, department stores, and local retailers
Pedestrianised mall ideal for interactive brand experiences
Constant foot traffic throughout the week
Audience Reach:
Murray Street Mall's strategic position draws a varied demographic, including city workers, local shoppers, and tourists. This diverse foot traffic allows brands to connect with a wide-ranging audience, from fashion-conscious youth to professionals and families, ensuring maximum exposure for marketing campaigns.
Brand Activation Potential:
The mall's open layout and high visibility make it perfect for creating immersive brand experiences. From pop-up shops and product launches to interactive marketing installations, Murray Street Mall provides a dynamic backdrop for brands to leave lasting impressions on Perth's shopping community.
Transport Links:
Train: Perth Underground Station nearby
Bus: Multiple routes serving the CBD
Free CAT buses: Red and Blue CAT routes
Nearby Attractions:
Perth Cultural Centre
Art Gallery of Western Australia
State Theatre Centre of Western Australia
Yagan Square... Read more
Western Australia, Australia
Demographics
% ABC1
44%
Avg. spend/visit
£27
Avg. dwell time/visit
60 mins
Men
50%
Women
50%
Weekly footfall
455,000
Age
(Z) 16-24 yrs - 15%
(Y) 25-39 yrs - 27%
(X) 40-58 yrs - 31%
(BB) 59-68 yrs - 27%
This data was provided by the location provider and data team. Data is common to all spaces within the location.