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Beaches & Waterfronts
Mermaid Quay
Main information
Description
Mermaid Quay is a waterfront shopping and leisure district in Cardiff Bay, offering a unique setting for experiential marketing and brand activations. Its picturesque location and diverse offerings make it ideal for engaging with both locals and tourists.
Key features:
Nearly 100,000 weekly visitors
Two spaces available for brand promotions in Tacoma Square
Over 30 restaurants, cafes, and bars
14,000 m2 waterfront development
Adjacent to Cardiff Millennium Centre
Transport links:
Train: Cardiff Bay station nearby
Bus: Numerous routes serve Cardiff Bay
Water transport: 'Aquabuses' and ferries to various bay destinations
Car: Parking available in the area
Nearby areas of interest:
Wales Millennium Centre: Major performing arts venue
Senedd: Welsh Parliament building
Techniquest: Science discovery centre
Cardiff Bay Wetlands Reserve: Nature reserve
Norwegian Church Arts Centre: Historic building and cultural venue
Mermaid Quay's position as a key leisure destination in Cardiff Bay, combined with its attractive setting and diverse visitor base, creates excellent opportunities for engaging brand experiences. The mix of local residents, office workers, and tourists offers a varied audience for impactful marketing campaigns in this vibrant waterfront location.
Key features:
Nearly 100,000 weekly visitors
Two spaces available for brand promotions in Tacoma Square
Over 30 restaurants, cafes, and bars
14,000 m2 waterfront development
Adjacent to Cardiff Millennium Centre
Transport links:
Train: Cardiff Bay station nearby
Bus: Numerous routes serve Cardiff Bay
Water transport: 'Aquabuses' and ferries to various bay destinations
Car: Parking available in the area
Nearby areas of interest:
Wales Millennium Centre: Major performing arts venue
Senedd: Welsh Parliament building
Techniquest: Science discovery centre
Cardiff Bay Wetlands Reserve: Nature reserve
Norwegian Church Arts Centre: Historic building and cultural venue
Mermaid Quay's position as a key leisure destination in Cardiff Bay, combined with its attractive setting and diverse visitor base, creates excellent opportunities for engaging brand experiences. The mix of local residents, office workers, and tourists offers a varied audience for impactful marketing campaigns in this vibrant waterfront location.
South Wales, Wales
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Demographics
Avg. dwell time/visit
90 mins
% ABC1
75%
Avg. spend/visit
£52
Women
52%
Men
48%
This data was provided by the location provider. Data is common to all spaces within the location.
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Floor plan
Mermaid Quay Floor Plan
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Spaces at this location (0)
Activation spaces (0)
Media opportunities (0)