Mermaid Quay attracts a steady stream of high-intent visitors each week, with 96154 people passing through. The average spend per visit is £52.00, and dwell time averages 90 minutes. 75% of visitors are from the ABC1 socioeconomic group, which includes professionals, managers, and high-income earners. The gender split is 52% women and 48% men. In terms of age, 33% are 25–39, 18% are 40–58, 33% are 16–24, 16% are 59–68. With its strong footfall, affluent audience, and broad age distribution, Mermaid Quay offers brands a commercially valuable environment to engage target customers.