Set between the two main buildings of the Mall of Berlin, the Piazza offers a covered, high-footfall outdoor space ideal for brand activations, experiential campaigns, pop-up retail, and large-scale promotions. Flanked by major anchors like Zara, H&M and Lindt, the Piazza draws shoppers and international tourists alike, capitalising on Berlin’s busiest retail destination.
With generous dimensions (up to 9 × 45 metres), direct access from two major streets, and integrated power and water infrastructure, the space provides excellent technical support for immersive brand experiences, product launches, exhibitions, and live demonstrations. Its visibility and adjacency to high-traffic entrances make it a compelling canvas for any activation seeking scale and presence.... Read more