The brand activation spaces in La Défense are typically located in prominent areas with high foot traffic, such as near major metro stations, commercial centers, or popular landmarks. Companies often utilize these spaces for various purposes, including product launches, interactive displays, experiential marketing, and promotional events. The spaces can be customized to reflect the brand's identity and objectives, allowing for creative and immersive experiences. They may include interactive installations, digital screens, sampling stations, and engaging activities to capture the interest and curiosity of passersby.... Read more