Köln Arcaden attracts a steady stream of high-intent visitors each week, with 175000 people passing through. The average spend per visit is £78.00, and dwell time averages 104 minutes. The gender split is 50% women and 50% men. In terms of age, 18% are 25–39, 38% are 40–58, 23% are 16–24, 21% are 59–68. With its strong footfall, affluent audience, and broad age distribution, Köln Arcaden offers brands a commercially valuable environment to engage target customers.