In It Together Festival is the largest music festival in Wales: 22nd - 24th May 2026, attracting around 100,000 attendees each year to a three-day celebration of music, culture, and community in the heart of South Wales. Often dubbed the “Welsh Glastonbury,” the festival blends international headline acts with grassroots talent and a vibrant family-friendly programme, creating a unique atmosphere that appeals to both youth culture and multi-generational audiences.
The festival offers three dedicated brand activation spaces in various sizes, ideal for experiential marketing, pop-up retail, product sampling, and immersive brand activations. With six stages and a packed programme of music, performances, workshops, and cultural experiences, brands can connect with a diverse audience of Gen Z music fans, young adults, and families. From interactive installations and product launches to retail pop-ups and sampling activations, these flexible spaces allow brands to engage festivalgoers in an energetic, culturally relevant environment with strong dwell time and high social amplification.
Transport Links:
Cardiff – approximately 30 minutes by car.
Swansea – approximately 45 minutes by car.
Cardiff Airport – around 40 minutes away.
Regional rail connections via Cardiff Central Station with national links across the UK.
Nearby Attractions:
Cardiff City Centre – major retail, hospitality, and cultural destination.
Principality Stadium – one of the UK’s leading live event venues.
Cardiff Bay – restaurants, attractions, and waterfront leisure.
Brecon Beacons National Park – iconic Welsh landscape and outdoor destination.... Read more