Birmingham High Street is a bustling pedestrian thoroughfare in the city centre, offering an excellent location for experiential marketing and brand activations. Its position at the heart of the shopping district makes it ideal for engaging with a diverse urban audience.
Key features:
330,000 weekly visitors
Two prime-position spaces available for brand promotions
Connects major shopping centres and department stores
Home to world's largest Primark
High concentration of retail outlets
Transport links:
Train: Birmingham New Street and Moor Street stations nearby
Tram: Grand Central stop nearby
Bus: Numerous routes serve Birmingham city centre
Car: Various city centre car parks in vicinity
Nearby areas of interest:
Bullring Shopping Centre: Major retail destination
Grand Central: Shopping centre above New Street Station
Birmingham Cathedral: Historic place of worship
Victoria Square: Central public square
The Mailbox: Upscale shopping and dining complex
Birmingham High Street's position as a key shopping destination, combined with its high footfall and diverse visitor base, creates excellent opportunities for engaging brand experiences. The mix of shoppers, students, and tourists offers a varied audience for impactful marketing campaigns in the UK's second-largest city.... Read more
The Midlands, England
Demographics
% ABC1
51%
Avg. spend/visit
£85
Avg. dwell time/visit
77 mins
Men
50%
Women
50%
Weekly footfall
330,000
Age
(Z) 16-24 yrs - 20%
(Y) 25-39 yrs - 35%
(X) 40-58 yrs - 26%
(BB) 59-68 yrs - 19%
This data was provided by the location provider. Data is common to all spaces within the location.