This is the flagship festive opportunity in Scotland. Glasgow Queen Street's towering concourse Christmas tree is already one of the station's most photographed seasonal landmarks — and in 2026 it can carry your brand.
With 30.4 million journeys a year and 97,000 a day through the station — 66,000 of those across the main concourse where the tree stands — this is reach at scale in a genuinely emotive setting. Go beyond the tree with a full station domination: paired synchronised digital landmarks, digital 6-sheets throughout the station, gateline and glass-barrier vinyls, and floor graphics around the fenceline. Add a staffed 4m × 4m experiential space (delivered by lo:live) to drive real-time engagement, sampling and social sharing, and you have a festive campaign that surprises, delights and converts.... Read more